EcommerceAces engineering technically lead, developed, implemented and launched Burt’s Bees Baby re-vamped and optimized e-commerce homepage. Working closely with Burt's Bees int... Click to read more...
EcommerceAces engineering technically lead, developed, implemented and launched Burt’s Bees Baby re-vamped and optimized e-commerce homepage. Working closely with Burt's Bees internal e-commerce team, we accomplished the project on time while also integrating an seamless Business Manager process to optimally maintain site refreshes using Campaigns. Some features included are
- 100% width header and footer
- Wider content that accommodates bigger screen monitors
- Responsive desktop to accommodate smaller laptop screens
- Combined content slots that apply to both desktop and mobile
- HTML content with use of effective tagging to accommodate organic SEO
- Page load functionality that handles page load optimally
- Responsive video integration that accommodates desktop, tablets and mobile devices
- Responsive design Instagram integration
- Fine tuned to display optimally across desktop, iPad Pro, iPad, iPhone 6+, iPhone 5, Nexus and Galaxy devices. Both portrait and landscape views
EcommerceAces engineering integrated Product Samples functionality that allows Burt’s Bees Baby to run promotions offering free products to choose from. The challenge was to acco... Click to read more...
EcommerceAces engineering integrated Product Samples functionality that allows Burt’s Bees Baby to run promotions offering free products to choose from. The challenge was to accomplish the functionality across both Desktop and Mobile and this required implementing the logic in two places. Project was accomplished just in time for July 4th promotional sale offering 1 free product to orders over $50 which boosted sales substantially throughout the duration of the campaign.
Bronto Data Loader Integration
EcommerceAces engineering integrated Bronto Data Loader to track conversions. The project involved a process working with both Bronto Console to create import job functionality and... Click to read more...
EcommerceAces engineering integrated Bronto Data Loader to track conversions. The project involved a process working with both Bronto Console to create import job functionality and Demandware to create orders data export functionality. Both Bronto and Demandware side included a number of highly technical architectural achievements which now allow Burt’s Bees Baby to effectively track converted orders.
Power Reviews Integration
EcommerceAces integrated Power Reviews while effectively using Checkout Beacon to pass order data versus job feed. Communicated with third party vendor and Burt’s Bees Baby Ecomm... Click to read more...
EcommerceAces integrated Power Reviews while effectively using Checkout Beacon to pass order data versus job feed. Communicated with third party vendor and Burt’s Bees Baby Ecommerce team to gather requirements and documentation. Project involved integrating the application in both Desktop and Mobile sites. Implementing optimal UI effects to handle display of Reviews involved accordion jQuery functionality that accommodated both all devices.
Google Tag Manager with DataLayer
EcommerceAces integrated Google Tag Manager with Enhanced Ecommerce functionality. This allowed us to manage tags via Data Layer and accomplish the launch of a number of campaigns ... Click to read more...
EcommerceAces integrated Google Tag Manager with Enhanced Ecommerce functionality. This allowed us to manage tags via Data Layer and accomplish the launch of a number of campaigns that were in queue. We then used Data Layer to transfer over hardcoded tags and mange them in Google Tag Manager console going forward.
Refer A Friend Feature
EcommerceAces developed functionality that handles a Refer A Friend program experience while capturing both the referrer and friend email address. The referrer receives a 20% off p... Click to read more...
EcommerceAces developed functionality that handles a Refer A Friend program experience while capturing both the referrer and friend email address. The referrer receives a 20% off promotion while the friend receives an email informing them they have been referred. The email offers a 20% off promotion and if they opt in. If opt in is successful, the friend received a unique promo code to use at check out. The challenge was sending the email from the referrer. With research and engineering, we overcame the challenge and accomplished the requirements.
Demandware: ACD - L'Oreal
SkinCeuticals.com H.A Product Launch
HomePage redevelopment
EcommerceAces was hired to technically lead, develop, implement and launch Hyaluronic Acidy Intensifier Product Launch for SkinCeuticals.com. The project in... Click to read more...
HomePage redevelopment
EcommerceAces was hired to technically lead, develop, implement and launch Hyaluronic Acidy Intensifier Product Launch for SkinCeuticals.com. The project involved upgrading entire layout of Desktop and mobile home page by implementing navigation luxury drop down effect, fixing accordion mobile navigation, adding navigation ‘best sellers’ slider, 100% width hero slider, AJAX image loader for page load accommodation, fade in effect as ‘below the fold’ div’s are revealed, responsive video player with full screen ability, dynamic home page up sell slider and much more.
Product landing page architecture, development, implementation and launch
EcommerceAces created functionality that allows the brand to host further product launch details to enhance SEO and overall user experience. The project involved creating a number of re-usable animation modules working with slick.js library. The landing page layout took on a custom rendering template driven by slots content which allows business manager users to maintain assets with ease. The functionality included, a TECHNOLOGY animation module, a BEFORE / AFTER animation module and an up-sell dynamic REGIMEN tab’s module which were all responsive and light weight in HTML
The requirement was to refresh entire homepage with new hero designs and new below the fold layout. Hero slider and below the fold content needed to be all HTML and properly tagge... Click to read more...
The requirement was to refresh entire homepage with new hero designs and new below the fold layout. Hero slider and below the fold content needed to be all HTML and properly tagged to meet SEO standards. The challenge was the completion data. This came as an emergency task with a fixed completion date which required complete focus and dedication to launch on time.
Laroche-posay.us Email Sign Up
EcommerceAces technically lead, developed and implemented email slide up capture on laroche-posay.us. The functionality includes on click events that hide / show titles and up / do... Click to read more...
EcommerceAces technically lead, developed and implemented email slide up capture on laroche-posay.us. The functionality includes on click events that hide / show titles and up / down arrows to enhance UI and meet brand expectations. One main challenge that arose was with mobile bottom fixed position mainly due to mobile devices having a keyboard slide up which is not accounted for. The solution was to review bottom fixed positioning to be top fixed with % amount value for more enhance UI.
The requirement was to create a dynamic attribute at category level where business managers can use going forward. This attribute contains rich SEO content and accordion drop down ... Click to read more...
The requirement was to create a dynamic attribute at category level where business managers can use going forward. This attribute contains rich SEO content and accordion drop down functionality allowing the customer to enter as much relevant content as needed to effectively describe details.
Dermablend.com originally displayed .gif transparent imagery for their product images which clearly showed a ridged edge around them. Task required working with .png images, optimi... Click to read more...
Dermablend.com originally displayed .gif transparent imagery for their product images which clearly showed a ridged edge around them. Task required working with .png images, optimizing them in bulk, organizing to ensure proper overwrites, updating in bulk to speed up development.
SEO and tagging updates
EcommrceAces was hired to facilitate the update of SEO while effectively focusing on tagging for all four brands within the Active Cosmetics Division. The project involved a detai... Click to read more...
EcommrceAces was hired to facilitate the update of SEO while effectively focusing on tagging for all four brands within the Active Cosmetics Division. The project involved a detailed audit that documented all the areas requiring changes in order to improve SEO. Changed were then implemented and pushed live. Results showed to improve ACD ecommerce sites ranking from 5th place to 2nd place while missing 1st place by only 1%. This was a great improvement for ACD ecommerce sites and it contributed a great deal to their success in 2016.
Demandware: CarolsDaghter.com
Holiday Guift Guide
Ecommerce aces was hired to architect, build, implement and deploy Carols Daughter 2016 holiday gift guide. The functionality included logic that enabled business manager users to ... Click to read more...
Ecommerce aces was hired to architect, build, implement and deploy Carols Daughter 2016 holiday gift guide. The functionality included logic that enabled business manager users to maintain each week’s display content via content slots and assets. To further give the brand ability to maintain the content with the application, business manager users have the ability keep future weeks inactive which further allows them to effectively manage busy holiday months marketing calendar, make changes as needed and meet business expectations
Blog Layout and Social Media Integration
Ecommerce Aces continued on working with Carols Daughter. Developed, implemented and launched blog layout with ability to manage via slots and asset. Implemented social media stare... Click to read more...
Ecommerce Aces continued on working with Carols Daughter. Developed, implemented and launched blog layout with ability to manage via slots and asset. Implemented social media stare functionality that allows users to share blog posts title, description and URL.
Custom Landing Page
Ecommerce Aces developed, implemented, QA’d and launched Carols Daughter’s Free Android ™Smartphone with Any Purchase!. The page was developed in responsive design and accomm... Click to read more...
Ecommerce Aces developed, implemented, QA’d and launched Carols Daughter’s Free Android ™Smartphone with Any Purchase!. The page was developed in responsive design and accommodate all screen sizes. All copy developed into HTML and imagery optimized optimally. SEO was a major factor and it’s best practices were effectively integrated within.
Demandware: Journelle
Certona Implementation
Certona is an application that integrates into Demandware and functions as an omnichannel serving up personalized content based on user-collected data. Ecommerce Aces partnered wit... Click to read more...
Certona is an application that integrates into Demandware and functions as an omnichannel serving up personalized content based on user-collected data. Ecommerce Aces partnered with Journelle’s ecommerce team to take the project from initiation to closing through a seamless project life cycle. We took full responsibility to architect the back end implementation phase by following best practices and including all JavaScript through a Demandware script file. This project presented many challenges that required heavy troubleshooting to pin point issues and heavy Demandware scripting to provide technical solution. Ecommerce Aces got involved in weekly scrum calls with Certona team to assure all technical requirements were met. One major issue that arose was: Certona did not have the ability to apply logic at variation product level, which did not allow them to control PDP’s Wear With logic. Ecommerce Aces solved this problem by architecting, developing and implementing Journelle’s PDP Wear With logic that assures Wear With up-sell slider serves up correct variation products pertaining to that parent product the user is viewing. The project launched on time and error less as Ecommerce Aces provided exceptional Demandware development services from start to finish and included all technical documentation in JIRA for it to be accessible by Journelle and Journelle’s IT team.
Notify Me feature
Notify Me functionality allows consumers who land on PDP's that are out of stock to come across an experience that allows them to sign up and get notified via email once that parti... Click to read more...
Notify Me functionality allows consumers who land on PDP's that are out of stock to come across an experience that allows them to sign up and get notified via email once that particular variation size is back in stock. Ecommerce Aces partnered with Journelle’s ecommerce team to provide all Demandware architectural solutions, back-end development, front-end development, implementation, QA, launch and documentation services. We followed best practices by hosting all Demandware scripting functionality in a dedicated script file and working with SASS to assure all CSS is complied and we are following Journelle’s IT development processes. Challenges were presented as there were many web page real estate areas such as bra sizing, general sizing, quick view sizing, for desktop and mobile that required the application to be implemented within. With this, a great level of front-end development was required to assure pixel precise layout designs was accomplished. This project required extra support to provided very detailed technical documentation on how the functionality was build and how to maintain the Demandware Job that collects emails and sends notify me notifications.
Find Your Set feature
Find Your Set functionality enables users to come across an experience where they can select up to three bra sizes and up to two bottom sizes and filter through search results that... Click to read more...
Find Your Set functionality enables users to come across an experience where they can select up to three bra sizes and up to two bottom sizes and filter through search results that will return product sets grouped by color, selected sizes and in-stock availability. The idea was to create a user experience that ensures users will receive product sets that are indefinitely available in stock. Ecommerce Aces partnered with Journelle’s ecommerce team to provide all Demandware architect solutions, back-end development, front-end development, implementation, QA, launch and documentation services. The goal was to work closely with Journelle to assure the logic and back-end work is properly architected and front-end work includes all scenarios of error handling to deliver an intuitive user experience. A number of load time performance challenges were presented when working with Journelle’s long list of products within their catalog feed which led us to research other solutions by working with Demandware’s search pipelet. We followed best practices by hosting all Demandware scripting functionality in a dedicated script file and working with JavaScript, AJAX, HTML5 and SASS, we achieved all back-end and front-end initiatives.
Improve Site Performance
Journelle's ecommerce site performance was returning results of 40 for Desktop and 31 for Mobile in Google's PageSpeed Insights app. Ecommerce Aces partnered with Journelle to full... Click to read more...
Journelle's ecommerce site performance was returning results of 40 for Desktop and 31 for Mobile in Google's PageSpeed Insights app. Ecommerce Aces partnered with Journelle to fully understand the issue, perform history research on web applications launched in the past and gather requirements effectively. We took the project on and initially ran a site audit where we were able to find areas that required updates in order to improve site performance. Following guidelines based on Google recommendations and browser site audit tools, we were able to substantially improve site performance and load times after we implemented all required updates and executed a number of bugs discovered during this process. Home page, Category page and Product Detail page speed performance scores have gone up well above 70 thus making this a huge site improvement for Journelle’s ecommerce site.
Zoom feature
This project required working with JavaScript and jQuery frame work to implement a feature that enables product images with a zoom effect thus giving viewers the ability to see the... Click to read more...
This project required working with JavaScript and jQuery frame work to implement a feature that enables product images with a zoom effect thus giving viewers the ability to see the fabric close up. Challenges were presented with image optimization that required working with Scene7 image-managing vendor to assure large images are web optimized. In addition to the image optimization challenges, working with jQuery Elevatezoom plug in presented some unforeseen bugs that conflicted with Journelle’s current slider functionality. As troubleshooting, research and architectural solutions were provided, we were able to successfully overcome all challenges and implement a zoom feature that works just as desired and enhances the PDP user experience to a great extent.
Demandware: La Prairie
Email Acquisition Module
La Prairie required a module that would entice visitors to subscribe to their email list with the intention to grow their customer data base. Ecommerce Aces architected the logic, ... Click to read more...
La Prairie required a module that would entice visitors to subscribe to their email list with the intention to grow their customer data base. Ecommerce Aces architected the logic, developed the application, managed the implementation phase and successfully launched the functionality. A challenge arose when we had to replicate this application across to La Prairie’s German, France, Australian and UK ecommerce sites. However, working precisely with back-end development by creating all needed slot tags in required templates, we were able to utilize the waterfall methodology by fully completing the application on US site first, then translating it and merging it down to the other country sites.
Skin Caviar Content Hub
La Prairie’s Skin Caviar launch was the first product launch that required an entirely new experience introduced to laprairie.com. Ecommerce Aces worked closely with La Prairie's... Click to read more...
La Prairie’s Skin Caviar launch was the first product launch that required an entirely new experience introduced to laprairie.com. Ecommerce Aces worked closely with La Prairie's global digital team to meet with outside creative agency during the conceptualization phase while playing a major role in constructing the architecture of how this experience would be developed, implemented, QA’d, launched and maintained, while taking in to account a heavy translations process. The challenge was: how can we develop this luxury experience full of new functionalities and yet meet the initiatives of translating it to 18 different languages and implement it in 21 country sites. Working in back-end to create all necessary templates to achieve the layouts and working in business manager to organize creative asset structure, we were able to effectively utilize the waterfall methodology and successfully launch the experience across all county sites on time. The content hub page included an entirely new layout that overhauled the site theme design as it focused primarily on La Prairie’s new amazing Skin Caviar products. It included functionalities such as on hover events, HTML 5 full screen video player accommodating all devices, loaders to accommodate slower network speeds, new guided navigation, responsive design models and more.
Anti-Aging Animation Module
La Prairie’s Anti-Aging Rapid Response Booster launch required a custom landing page that educates the consumer with the benefits this product and other products within the Anti-... Click to read more...
La Prairie’s Anti-Aging Rapid Response Booster launch required a custom landing page that educates the consumer with the benefits this product and other products within the Anti-Aging collection bring to you skin. Ecommerce Aces teamed up with La Prairie’s global digital team to architect the development, implementation and launch of this CLP. The page was to include a video player, a science module slider explaining the benefits and a visually appealing animation module that allows users to click on product graphic to see product details and purchase. A number of challenges were presented in accomplishing a seamless animation effect and working closely with creative agency that was delivering video animations, we were able to guide them on exactly which frame by frame animation short clips in .mp4 format are required to achieve the desired user experience that highlights each product with a ‘energizing swoosh effect’. The experience required heavy development with JavaScript to create fall back functions to manage tablet / mobile experience and HTML5 video tag / CSS3 to accomplish those onClick animation events.
